![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/291052/original/file-20190905-175691-suzegk.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=1000&fit=clip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=1200&h=900.0&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Staying Woke Is Patriotic: An Excerpt from “Stay Woke: A People's Guide to Making All Black Lives Matter” Staying Woke Is Patriotic: An Excerpt from “Stay Woke: A People's Guide to Making All Black Lives Matter”](https://larb-main-img-cdn.azureedge.net/unsafe/780x560/smart/filters:format(jpeg)/https%3A%2F%2Fdev.lareviewofbooks.org%2Fwp-content%2Fuploads%2F2019%2F09%2FLopezBunyasiWattsSmithStayWoke.png)
Staying Woke Is Patriotic: An Excerpt from “Stay Woke: A People's Guide to Making All Black Lives Matter”
![Dr. Jill Stein🌻 on Twitter: "Maybe it was Bernie who woke you up. I'm asking you to stay woke. #InvestYourVote in a movement party. https://t.co/jGA6Z173mA" / Twitter Dr. Jill Stein🌻 on Twitter: "Maybe it was Bernie who woke you up. I'm asking you to stay woke. #InvestYourVote in a movement party. https://t.co/jGA6Z173mA" / Twitter](https://pbs.twimg.com/media/CvkshDTXEAAhhJu.png)
Dr. Jill Stein🌻 on Twitter: "Maybe it was Bernie who woke you up. I'm asking you to stay woke. #InvestYourVote in a movement party. https://t.co/jGA6Z173mA" / Twitter
![Stay Woke: A People's Guide to Making All Black Lives Matter, by Tehama Lopez Bunyasi and Candis Watts Smith | Times Higher Education (THE) Stay Woke: A People's Guide to Making All Black Lives Matter, by Tehama Lopez Bunyasi and Candis Watts Smith | Times Higher Education (THE)](https://www.timeshighereducation.com/sites/default/files/the_250620_p49_blm2_getty.jpg)
Stay Woke: A People's Guide to Making All Black Lives Matter, by Tehama Lopez Bunyasi and Candis Watts Smith | Times Higher Education (THE)
1,124 Stay Woke: The Black Lives Matter Movement Photos and Premium High Res Pictures - Getty Images
![Customized Collectables APLNSB01ICP0SW4 Stay Woke Movement 4 Pc. Aluminum Tobacco Spice Herb Grinder Customized Collectables APLNSB01ICP0SW4 Stay Woke Movement 4 Pc. Aluminum Tobacco Spice Herb Grinder](https://c.shld.net/rpx/i/s/pi/mp/3793/prod_11867193225?src=http%3A%2F%2Fimages.amiventures.net%2FB01ICP0SW4_L1.jpg&d=0f3ea12e1bc20e5448158f23ebc0336652a8b536&)